Virtues to face procrastination in quarantine: temperance and prudence

“I just think it (the dragon) just wanted to be noticed” – said Billy (KENT, 1975). How to deal with procrastination that can emerge from the challenges of quarantine? To answer this question, this article presents Aristotelian virtues. In particular, this text focus on two of them: temperance and prudence. We seek to understand whether […]

Rivality in soft drinks: to sell, anything goes?

For most ordinary citizens today, Pepsi is nothing more than a “plan B” soda for occasions when there is no bottle of Coca-Cola available. But it wasn’t always like that. In the 1980s, the two brands fought a fierce battle for consumer preference, which peaked with Pepsi’s hiring of Michael Jackson to star in the […]

Prudence in Thomas Aquinas

When referring to prudence, Aquinas did not refer to the same meaning as today we give the word, as a simple synonymous of wariness and precaution. However, there is some remnant of the idea of prudentia in modern prudence. The prudent for Thomas is the one who “envisions the possibilities that can occur in the contingent situations,” but it don´t stays only […]

The utility of staying at home

For much of 2020, we have stayed at home, even if we do not wish. The pandemic that hit the world showed the government’s inability in dealing with serious public health problems, and individual behavior has become the main way to prevent the situation from worsening. When it comes to individual behaviors, then, ethical issues […]

Gratitude and freedom as a philosophy of life

Today’s reflection is the result of an approach from Lawrence W. Reed’s book: “How to prepare for a liberal economy”. This reflection does not address aspects of the liberal economy but uses some of the arguments that the author mentions for the liberal economy: gratitude, freedom and life philosophy. It seems to me that we […]

“The Asphalt get us rough”: Flow state in Outdoor Adventure Sports

Recently the researchers of the group Lucas C. Carneiro, Bruno C. Castro, and Gabriel M. Faria developed a study about the flow phenomenon in sailing and mountaineering practitioners. The flow is known when we feel immersed in a task, present, fully connected. The researchers went to verify how it occurs in outdoor adventure sports. Among […]

Can anyone be prudent without being virtuous?

In the virtue ethics perspective, phronesis, or prudence, has an essential role for virtuous habits. It has been stated that prudence is necessary for the exercise of moral virtues. The relationship between prudence and moral virtues has been defined as one of interdependence, interrelationship. And classic approaches consider prudence as the mother virtue, that which […]

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