To Serve the Public, the Right Question Is Not “What to Do?” but “Who to Be?”: Some Counterintuitive Ideas About Public Management
Mauricio C. Serafim When we think of public management, the image that often comes to mind is that of a universe governed by laws, processes, and complex bureaucracy. It is commonly believed that excellence lies in the strict application of rules. However, true effectiveness in public management may not rest in the unreflective fulfillment of […]