Author: Bruno Castro

Rivality in soft drinks: to sell, anything goes?

For most ordinary citizens today, Pepsi is nothing more than a “plan B” soda for occasions when there is no bottle of Coca-Cola available. But it wasn’t always like that. In the 1980s, the two brands fought a fierce battle for consumer preference, which peaked with Pepsi’s hiring of Michael Jackson to star in the […]

Aristotle, the waspish

Before Leonardo DaVinci appeared with his skills as a multi-tasking scientist/artist, the “jack of all trades” title could very well have been attributed to Aristotle. The Greek philosopher constantly tested the threshold between thinking and experiencing, proposing empirical and methodical data collection as a formidable way to meet human intellectual hunger. This procedure came in […]

Does my face belong to me?

Present in countless public places around the world, systems that capture facial images and process them from large biometric databases are often piloted by governments that say they are concerned with the safety of the population and the prevention of terrorist attacks and other incidents. That the cameras inhibit crimes or assist in their investigation, […]

Public policies and the morality of modern vices

Many public managers, in all spheres of power, are now struggling with the delicate issue of chemical dependency. There are many ways to deal with this problem, from the fight against drug trafficking, to the elaboration of policies for the treatment of people subjugated by drug addiction. In one way or another, each ruler or […]

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