Virtue Ethics as a perspective for common good and public happiness

This article seeks to discuss the possibility of virtue ethics being a more comprehensive and in-depth alternative for dealing with moral issues, including for considering their reflection on the achievement of the common good and public happiness. Studies in business ethics have shown a growing interest in virtue ethics (VE) as an appropriate approach to […]

AdmEthics researcher, Laís Silveira Santos, wins the 2020 Capes Thesis Award in the Administration area

The Ph.D. dissertation of the AdmEthics group researcher, Laís Silveira Santos, supervised by Dr. Mauricio C. Serafim, the leader of the group, was the winner of the 15th Capes Thesis Award in the area of Public and Business Administration, Accounting Sciences and Tourism, edition 2020. The object of this study is to reward doctors, nationwide, […]

Dostoievski’s The Brothers Karamazov and the objective morality

In his novel The Brothers Karamazov, written in 1879, Fiódor Dostoiévski tells us the story of three brothers (who later discover themselves four), children of the same father, but from different marriages. The father, Fiodor Karamazov, a character of quite questionable character, even though relatively well established, spends his life ascending economically and socially through […]

Virtues to face procrastination in quarantine: temperance and prudence

“I just think it (the dragon) just wanted to be noticed” – said Billy (KENT, 1975). How to deal with procrastination that can emerge from the challenges of quarantine? To answer this question, this article presents Aristotelian virtues. In particular, this text focus on two of them: temperance and prudence. We seek to understand whether […]

Rivality in soft drinks: to sell, anything goes?

For most ordinary citizens today, Pepsi is nothing more than a “plan B” soda for occasions when there is no bottle of Coca-Cola available. But it wasn’t always like that. In the 1980s, the two brands fought a fierce battle for consumer preference, which peaked with Pepsi’s hiring of Michael Jackson to star in the […]

Prudence in Thomas Aquinas

When referring to prudence, Aquinas did not refer to the same meaning as today we give the word, as a simple synonymous of wariness and precaution. However, there is some remnant of the idea of prudentia in modern prudence. The prudent for Thomas is the one who “envisions the possibilities that can occur in the contingent situations,” but it don´t stays only […]

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